How to Increase App Revenue: 9 Hidden Barriers

In order to increase app revenue in the rapidly evolving mobile app market, app publishers and developers must overcome a variety of challenges. Although an app's conception, development, and design are labor-intensive processes, successful income is ultimately what app developers aspire for. This article will investigate the numerous problems that app developers encounter, consider the causes of those problems, and propose possible solutions.

1. Inadequate knowledge of monetization tools
   
   Lack of knowledge about monetization options is a major barrier for app developers trying to increase app revenue. App developers probably do not have access to many tools or a complete understanding of the market. Because of how quickly the adtech market is evolving, developers may find it difficult to keep up with every new gadget. 

Some developers ought to spend more time studying monetization strategies and technologies. It is typical to focus on the development of the app while ignoring its monetization.

2. Registering as a publisher with Google or another demand partner:
   
   For app developers looking to increase app revenue, setting up a publisher account with a demand partner like Google or another platform may be difficult. Before they can register, these demand partners must meet a number of criteria, submit the necessary paperwork, and go through verification processes. 

In addition to being time-consuming, creating an account requires instructions that are usually missing from app developers. The technical integration of app monetization SDKs or APIs is also challenging.

3. Insufficient user engagement:
   
   An essential source of revenue for apps is advertising. If a user is not engaged with the app for a sufficient amount of time, there is a lower likelihood that they will see an advertisement or interact with one. Important metrics like impressions, clicks, or conversions will be directly impacted by this. Therefore, it won't be possible to increase app revenue if the user decides not to use the app for longer.
   
   

4. Selecting the appropriate ad placements:
   
   Selecting the right ad placements is a significant challenge for developers to overcome in their drive to monetize their products. Due to complicated settings and the need to follow ad standards, choosing the right ad placements is extremely difficult when trying to increase app revenue. 

Ad formats, size, placement, and targeting choices are just a few of the features that developers need to be aware of in order to maximize ad performance. Additionally, it's crucial to strike the right balance between user experience and ad visibility when developing an app's revenue plan.

Poor ad placements can result in the following issues:
            A. Ads that interfere with the app content

B. Ads that are placed poorly
C. Ads that cannot be skipped

D. Irrelevant ads 

E. Repetitive ads

F. Inappropriate ads

G. Low-impact ad formats

H. Non policy compliant ad servings

These ads can disrupt the user experience and cause them to uninstall the app. This will in turn reduce ad revenue to a considerable extent.

5. Floor optimization for eCPM:

Setting an eCPM floor is the process of deciding the minimum bid amount that advertisers must pay to display their adverts in the app. The stockpiles will be too expensive for marketers to bid on if the floor is set too high. Setting a floor too low could lead to negative associations with the advertising inventory's quality. Additionally, several ad networks have their own eCPM floor. 

In order to increase app revenue, developers must first comprehend these processes and choose the best ad network or eCPM floor.

6. No mediation:

The only source of revenue that app developers typically rely on is one, like AdMob. It's critical to consider other tactics in order to increase app revenue. Developers' access to a broad range of demand sources is limited by the fact that they concentrate on a single demand partner. This affects their ability to expand their audience and increase their revenue opportunities. 

Apps that lack integration into and use other Software Development Kits (SDKs) will lack access to better ad networks that could result in higher click-through rates (CTRs) and monetization rates. In the end, this will make it more difficult for developers to increase app sales.

7. Unfilled inventories:
   
   Unfilled inventories frequently to a decline in revenue and a negative customer experience. As a result, the developer's intention to increase app revenue is hampered. Unfilled ad slots indicate a weak app monetization strategy, which can be caused by either a lack of demand or poor ad placement and targeting. Bad ad placements occasionally cause lower engagement as a result of unfilled inventory.
   
   

8. Data protection:
   
   Most apps collect user data for analytics purposes. Since these apps are open-source it makes them particularly susceptible to assaults. Even with all the security precautions that app developers take, malware intrusion is still a risk.

Users may declare a certain program to be malicious due to data loss, misuse, click fraud, and other problems. If apps act in this way, they will lose users and reputation. This will ultimately have a negative impact on app income.

9. Lack of data-driven decisions:
   
   Many app developers fail to track important information like installs, clicks, conversions, and other metrics. Increasing app revenue is a significant task. Due to the app developer's ignorance of the product's popularity, problems, and other aspects, this could be disastrous. The monitoring of data will help identify any click fraud that the app may be susceptible to.
   
   
   

How can these obstacles be resolved

1. Create an app monetization toolkit:
   
   Application developers need to stay knowledgeable. They must actively investigate and learn about the most recent trends, strategies, and monetization techniques in the app market. They can do this by attending seminars or conferences, reading blogs, watching videos, and other activities. Deep market research is the next stage in increasing app revenue. This will make it easier to discover successful app monetization techniques that developers may use to ensure the success of their apps.
   
   

2. Know your demand partners’ policies:
   
   App developers should be more familiar with the policies, guidelines, and rules specified by the demand partners before registering. With careful design, the account creation process can be streamlined. By following policy updates and learning the guidelines, developers may easily increase app revenue.
   
   

3. Focus on user-friendly ads:
   
   App developers can boost their app revenue by focusing on effective ad placements, unobtrusive ad formats, and interesting ad content to ensure user engagement. When income generation and user experience are well-balanced, it is easy to optimize user interactions with adverts and improve app revenue.
   
   

4. Keeping up with the latest adtech trends:
   
   The best practices in the sector must be researched and studied by developers. Developers must carefully read the ad network documentation to understand the technical details and policy requirements. A/B testing and optimization can be used to test various ad setups and collect performance information.
   
   By designing a user experience that attracts potential customers, poor ad servings can be avoided. An app can retail customers more effectively, resulting in a better app income and LTV, by ensuring that the design is top-notch and usability is not compromised.
   
   

5. Use data and mediation to your favor:
   
   For developers to understand how various eCPM floor levels perform, they must examine data from ad networks. Developers can discover the ideal balance by experimenting with various floor costs. To improve app revenue, developers can also leverage mediation platforms. These solutions provide features and techniques for network-wide eCPM floor optimization. 

6. Discover and use ad mediation platforms:
   
   To address the lack of mediation app developers can explore other platforms and integrate a broader range of demand sources. This will help gain access to main ad networks and demand partners, and ultimately improve app revenue. These platforms offer many ad optimization algorithms that can maximize app monetization with ease.
   
   

7. Harness different ad networks and demand partners:
   
   Developers can improve app revenue by filling unfilled inventories by integrating multiple ad networks to find a wider pool of advertisers. They can also optimize ad placement and target via a user's behavior and app usage patterns. Developers must also experiment with other ad formats and sizes to find out the combination that works best.
   
   

8. Bolster data security:
   
   It is important to safeguard an app user’s data. App developers can do so to improve app revenue by incorporating end-to-end encryption and blockchain technology. This will be an essential factor in a developer’s app monetization journey.
   
   

9. Make decisions based on data:
   
   Strong tracking systems must be maintained by app developers for data analysis. This can provide information about the app's functionality, user interaction, and other things. As a result of data monitoring, developers can also identify any potential click frauds, which eventually helps them increase app revenue.

It is crucial to use creative approaches to overcome these obstacles and to keep up with current trends. To maximize their app's profitability, developers must constantly monitor user preferences and market developments. 

We invite you to participate in our forthcoming webinar to learn insightful tips on overcoming these obstacles and increasing your app's profitability. Don't pass up this chance to make a big difference in your app monetization strategy. 

Register now.