8 Best Performance Marketing Agencies To Partner With
Do you need assistance with your performance marketing campaigns? Whether you are searching for help with paid search, search engine marketing, social media marketing, or anything in between, you're likely to find the best performance marketing agencies for your needs on our list.
Partnering with a performance marketing agency offers several advantages:
Cost-Efficiency: By collaborating with a performance marketing agency, you can save both time and money compared to maintaining an in-house marketing team. This approach provides access to a team of specialized consultants for a single cost.
Measurable Results: A performance marketing agency provides quantifiable results and in-depth analytics, offering valuable insights into your campaign's performance. This data helps identify areas for improvement and assesses how your marketing aligns with your app's goals.
Improved ROI: With the guidance of a performance marketing firm, you can make informed decisions about media selection for advertising. This leads to an enhanced return on investment (ROI) for your mobile app marketing efforts.
Evolving Strategies: Performance agencies can help you adapt and update your marketing tactics by utilizing cutting-edge platforms and technology. This ensures you reach a broader audience and stay competitive in the market.
Staying Current: These agencies stay up-to-date with media and marketing trends, enabling them to optimize strategies for growing your app user base. They remain informed about the latest techniques to maintain the effectiveness of your performance marketing strategy.
When choosing a performance marketing company, consider the following key factors:
1. Multichannel Expertise: Look for a reliable partner experienced in handling various channels to drive traffic, leads, and sales. They should be proficient in affiliate marketing, SEO, website design for high conversions, paid advertising, or a combination of these strategies.
2. Creative Capabilities and Performance: In today's advertising landscape, creativity plays a crucial role. The agency you choose should excel in creating ads and landing pages that focus on driving performance and results.
3. Analytics and Attribution: Effective tracking and attribution are essential in digital marketing. Ensure that the agency provides a dashboard for monitoring ad effectiveness and possesses the expertise to handle campaign and creative attribution.
4. Industry-Specific Knowledge: Different industries have unique regulations, guidelines, and marketing tactics. Opt for a performance marketing agency that offers services tailored to your industry's needs and challenges.
5. Team Credentials: While agencies may showcase their salespeople, it is the daily account managers who truly matter in a performance campaign. Meet and thoroughly vet the professionals who will be managing your account, as their expertise can greatly impact the success of your campaigns.
Top 8 Performance Marketing Agencies for 2023
1. PubScale
The all-in-one growth platform PubScale, a full-service performance marketing tool, facilitates quick user acquisition for apps while sustaining great user experiences.
PubScale offers leading programmatic platforms combined into a single unified dashboard, eliminating the requirement for multiple logins on various tools.
Due to the high caliber of its work, PubScale has established a niche for itself in a short period.
2. Gen3 Marketing
With over two decades of international experience and a strong track record of winning awards, Gen3 Marketing stands out as one of the world's leading performance marketing agencies.
This full-service agency specializes in affiliate marketing, PPC, and SEO, offering a comprehensive range of services that encompass personalized strategy development, ongoing management, and optimization.
Gen3 boasts an extensive network of valuable publisher partnerships spanning various platforms and industries, ensuring they can meet your specific needs and objectives effectively.
What sets Gen3 apart is their commitment to crafting tailored strategies for each client, fostering a collaborative approach, and establishing close relationships with their partners. They take the time to understand your business and goals, enabling them to create customized strategies that drive revenue, foster business growth, and deliver measurable results.
With a remarkable track record, Gen3 has earned the title of Agency of the Year more than 15 times. In 2022, they were honored with two awards from Rakuten Marketing and CJ Affiliate, further highlighting their excellence in the field.
Perform[cb]Agency
Perform[cb] is a comprehensive performance marketing agency that offers a range of services, including mobile app marketing and distribution.
Notably, for the seventh consecutive year, Perform[cb] has achieved the prestigious title of the world's leading CPA network. They cater to clients of all sizes, from startups to established businesses, at various stages of their business journey.
Their approach revolves around fostering strong client relationships, strategizing for growth, and delivering unique and innovative solutions tailored to meet each client's specific needs, ultimately driving growth and enhancing ROI.
What distinguishes Perform[cb] Agency is their ability to provide flexible and scalable solutions for performance and affiliate marketing, setting them apart in the industry.
4. iProspect
iProspect, a part of the Dentsu Aegis Network, stands as one of the world's largest and most renowned performance marketing and advertising firms. It excels in performance marketing and possesses extensive local market knowledge, boasting a vast global network comprising specialists, partners, and platforms.
In India, iProspect India emerges as one of the top-performing marketing agencies within the country. As a division of Dentsu International, it has a global workforce of 300 employees and operates in four key cities, including Mumbai, Delhi, and Bangalore.
In a remarkable achievement, at the 2022 Cannes Lions festival, Dentsu Creative India, the parent company of iProspect, secured one gold, four silver, three bronze awards, and the prestigious Agency of the Year accolade. This highlights their outstanding creative achievements and industry leadership.
5. Performics
Performics, operating as part of the Publicis Groupe network, is the performance marketing division of Publicis Media. With its roots dating back to the late 1990s and a strong foundation in SEO and SEM, Performics stands as a pioneering force in the field of performance marketing.
One of its notable strengths lies in providing clients with access to an extensive network of media and creative resources, along with well-established relationships with search engines and social media platforms.
6. DMi Partners
Founded in 2003 and headquartered in Philadelphia, DMi Partners has been dedicated to driving client growth for nearly two decades.
As a full-service digital marketing agency, DMi stands as a pioneer in the field of performance marketing, known for its ability to manage cost-effective, award-winning campaigns that consistently deliver tangible results.
7. Kwanko
Kwanko is a prominent performance marketing agency that specializes in cross-device performance marketing. They recently introduced the Kwanko Platform, an integrated solution offering a comprehensive set of tools for campaign creation, management, tracking, and scalability.
8. Ad Agents
Operating under the Ad Pepper Media Group, a holding company with clients spanning over 50 countries, Ad Agents is a performance marketing company.
Ad Agents specializes in scalable performance marketing and operates its proprietary platform known as iLead. iLead empowers brands to easily customize and launch campaigns across multiple regions.
Conclusion
performance marketing agencies are at the forefront of achieving tangible ROI in digital marketing for their clients. While branding and design agencies can enhance your app's visibility, performance marketing agencies excel in delivering rapid, medium-term, and long-term online growth through their creative services.
Regardless of whether you choose a top-tier performance marketing agency or not, partnering with a firm possessing expertise in multi-channel marketing and a strong track record in marketing strategies can significantly enhance your marketing outcomes. This approach not only saves time and money but also ensures a high return on investment (ROI).
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